On A Mission to Help the World Eat More Fruit
Wyman’s has a long rich blueberry history here in Maine. But as it turns out, they are also the country’s largest retailers of frozen bagged fruit. To bring their fruity mission to the masses, we created a robust brand platform that was heavy on personality and taste appeal, and touted the benefits of the powerful little blueberry at every turn. We met our fans on the road with the Bee Wild Mobile experience, online through our e-commerce presence and sweetly engaging social channels, and in local publications and restaurants with our partner marketing campaign. All for the love of fruit!