Homecomings

Maine Medical Center has long been recognized for being one of the the most surgically advanced hospitals to receive medical care from in the state. But the organization needed its patients to see a softer side, and create awareness of there being as much emotion and empathy to the care provided - as there was technological strength.

The Homecoming campaign builds off a basic human insight - that as much as patients want us to provide the most compassionate and advanced medical care - it only matters because it gets them back home to the people (and dogs) they love faster.

The campaign was successful in shifting audience perceptions, and raised use-intent scores across the board.

Broadcast, Pre-Roll & Digital Content :30 Video

Newspaper Print Advertising

Brand Brochure

Tufts School of Medicine Brochure

Airport Digital Display Signage