Heart of it All
Concerned that it was losing its position as New England’s local favorite milk brand, Hood wanted to launch a summertime grassroots/sweepstakes campaign that would stimulate trial and help New England fall in love with Hood Milk again.
We took this as an opportunity to remind everyone of the role milk plays in their daily life, and that when it comes to their family and their kitchen, Hood is “At the heart of it all.”
We created a traveling pop-up kitchen experience, with a fully-stocked Hood Milk fridge, where we could invite consumers to sit and sample products. We also launched an in-store retailer campaign, providing customers a way to support their local food banks through purchase.
This was all supported with an on-line sweepstakes program, giving one lucky Hood Milk drinker a Home Depot gift card to help them update their own kitchen. In return, consumers gave us the content we needed to push out in social media, advertorials in major publications, and community events.
Pre-Roll & Digital Content :30 Video
Social Content and Digital Display Advertising
Print Advertising & Recipe Cards
Event Images
