A Breath of Fresh Banking
Gorham Savings Bank looked across the crowded, competitive landscape of local community banks, and sought a way to help their current and potential customers see them differently. To frame them as a financial partner that approaches every relationship —and every account—with fresh, innovative thinking.
Capitalizing on Gorham’s refreshing financial philosophy, we leveraged the inspired works of French artist and illustrator Guy Billout to inspire consumers to look - then look again - at this forward thinking community bank. Billout's clean, spare and precise style delivers an unexpected visual element in each campaign touchpoint, suggesting the parallel “breath of fresh banking” universe that Gorham Savings Bank creates, in direct contrast to the work of other local community banks.
Digital Video :30
Magazine Print
Newspaper Print
Annual Report Design
