#CarpeDunkin

#CarpeDunkin was a fully integrated, social, experiential and digital marketing program that provided customers with a megaphone to share their love of the brand, their favorite store and local employees. Content created by Dunkin’s own customers was turned into online videos and additional social content that fueled the campaign. 

 We created a traveling video booth experience that consumers used to proclaim their intent to seize the day with Dunkin’. This user-generated content then went on to live on the #CarpeDunkin microsite and on social media channels.

There were 32 original pieces of content developed in-house to drive engagement, and turned into online video display units for additional media impressions.

Installation and Event Images

Campaign Support Materials

CuppyDiem videos were created and distributed on social channels to create engagement,
and remind Dunkin’ fans that every day is a day worth celebrating.

These vignettes were used to generate initial campaign interest, distributed via social channels and OTT pre-roll.