The Clean-Cut Tuna
Sometimes, a product just sells itself. This was clear from the very first can of Blue Harbor Tuna we popped open. Clean, fresh, with just a pinch of sea-salt - and the leading brand of sustainable tuna didn’t even come close to it. Our job was to leverage this obvious difference to the fullest, and the New England Harbor Tour was born.
We hired a local Portland-based fishmonger to give our message credibility, and took our taste test out to the people who know seafood best - New Englanders. Over and over, we got the response we expected - that the sustainable albacore tuna from Blue Harbor is the clean-cut winner in terms of visual appeal and taste.
We created compelling side-by-side taste test campaign content to stimulate trial in the crowded grocery retail space and to drive purchase through on-line retailers.
Harbor Tour Pre-Roll & Digital Content :30 & :15 Video
Harbor Tour Organic Social Content
Harbor Tour Microsite
Digital Display Asset Suite
