On A Kid’s Level

This campaign is a story about bringing healthcare to a whole new level. A kid’s level.

We created a kid-centric integrated campaign distributed over web, video, radio, digital, and out-of-home signage that ran close to the ground (at a kid’s eye view) in the airport and mall. In the TV spots, we followed kids through their visit to the hospital, with low to the ground camera angles, that served to reinforce the idea that this hospital understands and respects the feelings and needs of kids.

Every touchpoint in the campaign was carefully designed to telegraph the idea that at The Barbara Bush Children’s Hospital, kids will receive care as unique as they are.

Digital :30 Video

Newspaper Print Advertising

Landing Page Design

Mall Signage